Sounds promising but is that a company push, or your opinion? I'd be careful advertising how NI needs to work on partnerships without qualifying where it's coming from...
So do you want to have a page that links out to LAVA (that already exists here), or do you want to actually somehow incorporate LAVA content into your website dynamically?
Are you really interested in doing the leg-work on finding out what people want, and then "give" it to LAVA without using it yourself? Or is it more like your last effort - you poll LAVA users to find out what they like and then use the results to improve your own forum?
Honestly, I'm not trying to be cynical - I LabVIEW and am for pretty much anything that'll get it out there to the masses more dynamically, but I really don't follow where you're aiming at, and what you've written above hasn't made it any clearer to me.