Report What do you think of the new NI logo and marketing push? in LAVA Lounge Posted June 15 Extremely bold. I work in a conservative organisation who uses NI's offerings a lot and I know many collegues who will not take this lightly. And it will probably bug me a little that any future NI hardware we purchase will not visually match current gen. But subjectively I like it. Feels contemporyary. But will it stand the test of time?