I have never understood those people who always go for the cheapest DAQ just because its the cheapest.
IMHO, the most powerful thing about NI is not their hardware and not LabVIEW (don't get me wrong these are both fantastic), its their Drivers - the connection between the IDE and the hardware.
Again, IMHO, for the extra cost upfront of going with more expensive hardware, you are going to save a bucket load of time (and therefore money) by having a reliable Driver set e.g. standardization/familiarity, support, flexibility, upgrades etc...
So a lot of the time (for what we do) it makes sense to choose NI. (However, we are also an Alliance partner, so we are bias)