You do know that your managers will probably read this, right?
I think consolidation is your key argument in this kind of environment. The premise is that it is cost effective to rationalise/consolodate the myriad of versions into one version for production benfits. As NI don't sell any other versions than the latest, that means upgrading to 2014 at time of writing. Shame eh?
First step. Talk to the NI rep and find out how much it will cost to consolidate all the versions and how much discount he can apply (important for the bean counters later). Push him hard as he will want the sale as much as you want to upgrade so he is a great ally here and you can use some of his sales BS when you argue later internally. Get him to give you two quotes. One with the prices for upgrading individually (which is a single seat full licence per person-don't forget all your addons) and the other with his best offer. This is the accountancy "saving" you can show the bean counters later Make sure an SSP is also included as an optional line item.
Then onto the convincing
Espouse the merits of a single platform and the advantages of having a single version in terms of maintenance, deployment and upgrading test facilities.
A powerful argument here for production is downtime. Center the argument around cost saving in terms of product not being produced (rather than programmer effort -you are cheap, product is not ). Point out that whilst upgrades are being tested; they have to be tested for each version (multiplying test station downtime by LV versions). The corollary is that a single platform only needs to be verified and signed off once and can be deployed to multiple stations (Replication of effort across multiple disciplines). Really emphasise the effective cost of sign-off too. That multiple disciplines must be involved so deployment resource is multiplied outside of just a puny software engineer and may involve expensive resources like quality engineers, production and maintenance engineers as well as the great god Project Manager.
Basically you argue that everyone (production, quality, management, maintenance, bottom line) will benefit if they upgrade and look what a fantastic offer NI have come up with for a one-time consolidation package (show the two quotes)
I think you get the gist.
Once you have argued those kinds of points with management and techie types, then you can woo the bean counters with all the free goodies you will get that they would have to buy anyway but you can get for free if they do this "one time consolidation" like "Database Connectivity, Desktop Execution, Report Generation, Unit Test Framework, and the VI Analyzer Toolkit." (thanks for the list Hooovahh ) Show them the quotes as what they have to pay if they do it now or when they have to later. Explain that if they get the SSP too, we will not have to worry about this again next year and we can roll it on ad-infinitum (this is a different budget ) . Any counter arguments, steer towards the SSP. This is your sacrificial "feature" which you may get if you are really smooth, but really not that bothered if you don't. Just make sure you steer all financial arguments towards buying or not buying that to deflect from consideration of the upgrade.
I hate politics.