I'll caveat this with this is only my opinion as a European. Market forces may be completely different to my perception in the US.
When I first started, LabVIEW was basically a loss-leader to sell hardware. The sales people would give it away free (or heavily discounted) if you bought the hardware. It proliferated and people like myself learnt and expanded our capabilities. Over time it launched a small consultancy industry specialising in LabVIEW. There were a few major successes such as JKI and some partnerships along with single developer consultants. The test and measurement industry had few rivals to LabVIEW's capabilities.
Fast forward to today and I think the emphasis is now firmly on large organisations with enormous hardware requirements-in particular governmental organisations. CERN is an obvious one in Europe (CERN being intergovernmental) but I believe there are many in the US. The Test and Measurement was, for the most part, lost to Python and although there are one or two consultants still operating in my neck of the woods, that part of the industry is basically gone here.
So. In my view there is still an appreciable number of opportunities working for large companies' in the US and Europe but if you are looking to be a self employed contractor (in Europe) then you would be better off with something else.