Just want to chime in here – I’m NI’s social business manager and a stakeholder in LabVIEW’s brand reputation on the social web. It’s my job to tune into online conversations that mention LabVIEW and help advise on why/how NI may need to take any direct action.
The infamous LabVIEW hate blog post you guys found provides a fascinating case study for how one simple complaint on an obscure blog about nothing can turn into a brand reputation crisis. You’ve noticed that Todd Sierer chimed in on the blog several years ago. Little did we know the blog comments would continue to snowball into something that now has 131 comments and counting. Today, this blog post appears in top organic search results for “LabVIEW+alternatives” and “LabVIEW+hate."
More recently, I recruited our VP from LabVIEW R&D to chime in. His post is worth the read – I personally know he spent quite some time putting it together. His words provide the most current glimpse into the state of LabVIEW and where David personally would like to see it headed. Take a look. http://jshoer.wordpress.com/2007/08/03/why-i-hate-despise-detest-and-loathe-labview/#comment-3610
The negative comments on the blog are extremely deflating to any LabVIEW brand advocate like myself. I’d agree that most of them are rabid, yet insubstantial complaints because of frustrations stemming from the fact that they simply don’t understand how to effectively use LabVIEW (and I’m not insinuating that it’s completely their faults…NI needs to do a lot more to set the right expectations with new users and help build proficiency).
But I’m also a realist and like it or not, we’ve entered the age of the social web, where anyone can say anything and get heard. For NI, it’s a huge opportunity and huge liability all at the same time.
What gives me hope:
This LAVA thread is listed as the #1 organic search result in Google for “LabVIEW hate” and I’d much rather someone find this thread than the blog post. You guys have taken time to provide thoughtful, constructive feedback about LabVIEW that would actually be helpful for someone considering the tool. Not all of it’s good and that’s ok. That’s what people need to hear. And that’s what NI need’s to hear too. Rest assured: it’s your feedback that we’ll actually take action on.
But I just wanted to thank you all for caring enough about LabVIEW to examine and explain how we can continue to make it better, in a meaningful way. This LAVA thread helps me sleep better at night. So thanks for the extra winks of sleep.